Track Record

📊 Track Your Brand Health

📈 Monitor Your Brand's Strength Over Time

CNX's Brand Health Tracking service provides continuous monitoring of your brand's performance through the entire customer journey—from awareness to advocacy. Our quarterly or annual tracking studies measure brand equity, competitive positioning, and changes in consumer perception, giving you actionable insights to strengthen your brand and maximize marketing ROI.

Brand Funnel Tracking
  • 👁️ Brand awareness (aided & unaided)
  • 🤔 Consideration and purchase intent
  • ❤️ Brand preference and loyalty
  • 📢 Advocacy and recommendation likelihood
Brand Equity Metrics
  • 💎 Brand associations and attributes
  • ⭐ Brand personality and positioning
  • 🎯 Differentiation from competitors
  • 💰 Pricing power and premium perception
Competitive Intelligence
  • 🏆 Market share and share of voice
  • 📊 Competitive brand performance comparison
  • 🎯 Category dynamics and trends
  • 💡 Whitespace opportunities identification

📊 Comprehensive Brand Health Metrics

👁️

Brand Awareness & Recognition

💭
Unaided Awareness: Top-of-mind recall and spontaneous brand mention in category
👁️
Aided Awareness: Brand recognition when prompted with name or visual cues
📈
Awareness Trends: Track growth or decline in awareness over time vs competitors
🎯
Demographic Breakdowns: Awareness levels by age, gender, income, region, and segments
🤔

Consideration, Preference & Purchase Intent

📝
Consideration Set: Is your brand in the shortlist when consumers decide to buy?
❤️
Brand Preference: How your brand ranks against competitors in consumer choice
🛒
Purchase Intent: Likelihood to buy your brand in next purchase occasion
🔄
Repurchase Intent: Loyalty and intention to continue buying your brand
💎

Brand Equity & Brand Associations

🏷️
Brand Attributes: Quality, reliability, innovation, value—which attributes stick to your brand?
🎭
Brand Personality: Trustworthy, exciting, sophisticated, rugged—how is your brand perceived?
💰
Perceived Value: Premium vs value perception, willingness to pay more for your brand
🎯
Differentiation: Unique brand strengths that separate you from competition
❤️

Brand Loyalty & Customer Advocacy

🔄
Loyalty Metrics: Repeat purchase behavior, brand switching rates, and retention
📊
Net Promoter Score: NPS tracking to measure customer advocacy and recommendation
💬
Word-of-Mouth: Likelihood to recommend and actual recommendation behavior
😍
Brand Love: Emotional connection, pride in using, and brand evangelism
🏆

Competitive Landscape & Benchmarking

📊
Share of Mind: Your brand's mental availability vs competitors in category
🎯
Perceptual Mapping: Where your brand sits in consumer minds vs competition
💪
Strengths & Weaknesses: Competitive advantages and gaps to address
🚀
Market Opportunities: Unmet needs and whitespace for brand expansion
📢

Marketing & Communication Effectiveness

📺
Campaign Recall: Awareness and recall of your advertising and marketing campaigns
💡
Message Association: Which messages and claims are linked to your brand?
📱
Channel Performance: Impact of TV, digital, social, print on brand metrics
🎯
Marketing ROI: Link brand health changes to marketing spend and activities

🔄 Our Brand Tracking Methodology

📅

Continuous Waves

Quarterly or bi-annual tracking waves to monitor trends and seasonal patterns

🎯

Representative Samples

Nationally representative samples with demographic and geographic quotas

📊

Consistent Metrics

Standardized questions across waves for reliable trend analysis

🏆

Competitive Context

Always benchmark against 3-5 key competitors in your category

🏆 Why Choose CNX for Brand Tracking?

📊

16+ Years Expertise

Deep experience tracking India's leading brands across categories

🎯

Actionable Insights

Not just data—strategic recommendations to strengthen your brand

🤖

Advanced Analytics

AI-powered trend detection, predictive modeling, and driver analysis

📈

Dynamic Dashboards

Real-time access to results with interactive visualizations and comparisons

💼 Who Benefits from Brand Health Tracking?

🛍️

FMCG & CPG Brands

Track awareness, trial, and loyalty in highly competitive consumer categories

📱

Tech & Telecom

Monitor brand perception in fast-moving, innovation-driven markets

🏦

Financial Services

Build trust metrics and track consideration in high-involvement decisions

🚗

Automotive

Measure brand equity, aspiration, and consideration for vehicle purchases

👗

Fashion & Lifestyle

Track brand coolness, desirability, and positioning vs competitors

🏨

Hospitality & Travel

Monitor brand preference, loyalty, and premium perception in tourism

🏥

Healthcare & Pharma

Measure trust, credibility, and brand choice in healthcare decisions

🏬

Retail & E-commerce

Track shopping destination preference and omnichannel brand strength

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